Story by Harshit Uttam I Updated : 22 January 206
Actor Jaaved Jaaferi, gearing up for the release of his upcoming film Mayasabha, spoke about the shifts taking place within the industry. While promoting the film, he shared with IANS his reflections on the evolution he has witnessed over a career spanning more than four decades. Having portrayed a wide range of roles, Jaaferi emphasized that the industry, like every other sphere, is continually shaped by change.
Jaaved Jaaferi Hits Back at A.R. Rahman: ‘World Is Evolving, Bias Still Exists
When asked if he had observed experiences similar to those highlighted by Oscar and Grammy-winning composer A.R. Rahman on religious bias in the industry, Jaaved Jaaferi deftly shifted the conversation to broader industry dynamics.
The industry has transformed just as the world has. With digital and AI reshaping everything, change is everywhere—fashion, food, values, and narratives are all evolving. I recently learned that the attention span of Gen Z and Alpha generations is only six seconds.
He added that network executives believe if attention isn’t captured within six seconds, it’s gone—an indication of how rapidly the world is evolving. While long-format storytelling remains possible, films demand brevity. Jaaferi emphasized that cinema today is not just about making a film, but about creating a project that balances art with commerce.
Related video: AR Rahman video apology: Clarifies communal remark row (WION)
Further Insights On AR Rahman’s Controversy
Meanwhile, controversy erupted after A.R. Rahman, in a recent interview with BBC Asian Network, spoke about his experiences in the Hindi film industry. The Oscar and Grammy-winning composer revealed that he has been receiving fewer opportunities in Bollywood, sparking debate across the sector.
Rahman suggested that over the past eight years, shifting power dynamics and ‘communal’ factors—linked to religion, regional identity, and industry politics—may have influenced the opportunities he received in Bollywood. His remarks sparked widespread public and media debate, with many interpreting them as an indication of discrimination and bias within the industry.
Responding to the backlash, A.R. Rahman issued a video clarification, stressing that his remarks had been misinterpreted and that he ‘never intended to offend anyone.’ He described India as his muse and reaffirmed that his music is rooted in unity and the celebration of culture.
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